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Life or Knife Campaign (63A/23)


We are looking at the effectiveness of Campaigns for Change – specifically localised campaigns.

I am therefore interested in any statistics or data that can be made available on the effectiveness of the KnifeorLife campaign. This could include the engagement/reach of the campaign through the website, the number of views of the website page or the general success/effectiveness of the campaign according to any analysis to date. This would be extremely helpful in terms of teaching and learning, as well as enabling further awareness of the campaign itself.

Any data, information or support on this in a timely manner would be most helpful.


Please find attached our response.

Every effort is made to ensure that the figures presented are accurate and complete. However, it is important to note that these data have been extracted from a number of data sources used by forces for police purposes. The detail collected to respond specifically to your request is subject to the inaccuracies inherent in any large scale recording system. As a consequence, care should be taken to ensure data collection processes and their inevitable limitations are taken into account when interpreting those data.

The figures provided therefore are our best interpretation of relevance of data to your request, but you should be aware that the collation of figures for ad hoc requests may have limitations and this should be taken into account when those data are used.

If you decide to write an article / use the enclosed data we would ask you to take into consideration the factors highlighted in this document so as to not mislead members of the public or official bodies, or misrepresent the relevance of the whole or any part of this disclosed material.



Life or Knife Analytics Review