Corporate Communications (1026_15)

Request

1)      What is the name of the department which deals with communication/media in your police force? Has it had any previous names? If so, when was the name changed?

 

2)      How much did your force spend on external communications in 2009, 2010,2011,2012,2013 and 2014?

 

  1. A break down by type e.g. marketing, advertising, campaigns, witness appeals and social media would be helpful.

 

  1. What percentage of the communications department budget it this?

 

3)      How much did your force spend on internal communications in 2009,2010,2011, 2012,2013 and 2014?

 

4)      How much did your force spend on staff for the communications/media department in 2009, 2010, 2011, 2012, 2013 and 2014?

 

  1. What percentage of the overall budget for the communications/media department was this?

 

5)      When was your current website designed/launched

 

6)      How much did it cost to develop this website?

 

7)      Was the website designed in collaboration with any other police forces?

 

8)      Does your force have a social media policy? If so, could you please attach a copy.

 

9)      Does your force have a media policy? If so, could you please attach a copy.

Response

1)      What is the name of the department which deals with communication/media in your police force? Has it had any previous names? If so, when was the name changed?

 

Corporate Communications previously Press and PR, changed in 2012

 

2)      How much did your force spend on external communications in 2009,

2010,  2011,  2012,  2013 and 2014?

 

The actual (pay & non pay) communications/ public relations budget and the budget for non pay for the requested years is as follows

 

Corporate Communications
  ACTUALS

 Pay and Non Pay

BUDGET

Non-Pay

Years
2009-10 1,024,010.88 314,500
2010-11 1,332,902.67 272,700
2011-12 1,027,191.29 265,700
2012-13 1,046,354.49 107,200
2013-14 1,179,556.58 100,800
2014-15 1,123,377.14* 101,200

 

*The actual figures shown for 2014-15 are to February 2015 only.

Please note that the budget shown above is not split out between Internal and External communications work.  However, the very nature of the Corporate Communications Department will mean that a large part of its work is related to External Communication.

The Department supports Internal Communications including the intranet and strategic projects.  However a lot of the work will involve external communications such as supporting external websites and blogs; working with the media; working directly with the public; Campaigns and Community Engagement, Award Ceremonies and dealing with Freedom of Information requests.

 

  1. A break down by type e.g. marketing, advertising, campaigns, witness appeals and social media would be helpful.

 

It is not possible to provide a separate breakdown

 

  1. What percentage of the communications department budget it this?

 

As above

 

3)      How much did your force spend on internal communications in 2009, 2010, 2011, 2012, 2013 and 2014?

 

As Q2

 

4)      How much did your force spend on staff for the communications/media department in 2009, 2010, 2011, 2012, 2013 and 2014?

 

As Q2

 

  1. What percentage of the overall budget for the communications/media department was this?

 

To provide this information would exceed the appropriate limit (FOIA, s.12 (1)), as the Corporate Communication team was not set up in its current form before 2012.  In order to assist, this current financial year the staff element of the department is responsible for around 90% of the budget.

 

5)      When was your current website designed/launched

 

2014

 

6)      How much did it cost to develop this website?

 

The new force website was created in house and no consultants or external experts were used.

 

 

7)      Was the website designed in collaboration with any other police forces?

 

No

 

8)      Does your force have a social media policy? If so, could you please attach a copy.

 

The requested information can be found on the following website

 

http://foi.west-midlands.police.uk/wp-content/uploads/2014/07/5006_attachment_1.pdf

 

 

9)      Does your force have a media policy? If so, could you please attach a copy.

 

The requested information can be found on the following website

 

http://foi.west-midlands.police.uk/wp-content/uploads/2014/07/5006_attachment_1.pdf

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